By Miriam Lebowitz
Sci-Tech Israel Under The Microscope: Orcam
An Israeli Start Up created the world’s most advanced wearable assistive technology solution.
OrCam is a sister company to MobileEye, with a mission to harness the power of artificial vision by incorporating pioneering technology into a wearable platform which improves the lives of individuals who are blind, visually impaired, have a reading disability or people with other conditions. The breakthrough OrCam MyEye device provides a visual aid through a discreet, wearable platform and easy-to-use interface.
Materials and Methods
We began our visit to OrCam like most of our visits to tech companies: with a presentation. During the presentation one of the company’s Communications/Media department members showed a video of a customer and their experience with the OrCam product, demonstrated how the product worked, and then answered numerous questions about the product. Afterwards we had the opportunity to test the product for ourselves. We each got into line and were given non-prescription reading glasses with an OrCam attached. We were then asked to have the device read to us, stop the audio, and check the time to help the company gather gestures to improve the product.
Before visiting OrCam I had assumed that OrCam was an offbrand Google Glass company. In reality, the company is nothing like Google Glass. They have no intentions to create a VR experience. They legitimately are seeking to help people.
My peers, Gabbie and Allie were also inspired by OrCam: “it’s great great that they’re creating a device [like] this to help people feel like they belong and to make their lives generally better. It’s just really nice that they’re helping people and giving both adults and kids a second chance at a normal existence.”
This visit taught me that companies don’t have to be based on a super complex product. Despite the robber baron atmosphere associated with American business, OrCam demonstrated that business CAN be about helping others and generally improving life.